The scoring race is incredibly close between the usual suspects - Kevin Durant, Kobe and Lebron. All three get just under 35 points per 48 minutes played. Don't pay attention to points per game, since they don't play the same amount of games or the same minutes.
The following table shows a few different ways to get to 35.
|Proj mins (66 games)||2476.065||2546.000||2539.862|
Look at Kobe's shot attempts - more than 4 extra per 48 than the other two. That is substantial. Why is it substantial? Look at the % of makes for each guy. (FG%) Kobe misses a lot more than the other two. So in order to get his 35, he requires more shots.
KD and Kobe play almost the same amount of minutes, in fact KD leads the entire league in minutes played (a historically bad stat to lead if you want to win a championship) while LeBron sees slightly less court time.
So LeBron plays a little less than Kobe, and shoots a little less than Durant, but scores just as much. You have to remember when considering this that you aren't comparing 3 bench scores. This is the three highest scoring players in the league! Or alternatively, note that the scoring title talk is all about Durant and Kobe, when in reality Lebron is right there, while doing it in less time and on less shots.
A final note to put in perspective just how substantial the real gap is between how Lebron gets 35 and how Kobe does it. If Kobe played tonight, 38 points would get him the scoring title as the media accepts it. But it would take him 290 consecutive makes to catch LeBron's FG%.